Privacy Policy

At TrueMark, we are committed to protecting your privacy and ensuring transparency in how your data is handled. This Privacy Policy explains how we collect, use, store, and safeguard information when you use our website and mobile scanning services.

1. Information We Collect

We may collect personal and non-personal information to allow TrueMark to operate effectively and deliver the best experience possible. This may include:

• Camera Scan Data – Visual label data captured for product verification. Images are processed temporarily and are not stored unless explicitly saved for report generation.
• Account or Contact Data – Name, email address, and other details you provide when contacting us or creating an account.
• Usage & Device Data – Browser type, device information, IP address, and diagnostic logs to improve performance.
• Cookies & Analytics – Non-identifiable browsing behavior used to enhance website functionality.

2. How We Use Your Information

TrueMark uses collected data to:

• Verify cosmetic product authenticity and detect counterfeits
• Improve our app, scanning accuracy, and database quality
• Communicate updates, support responses, or security notices
• Ensure the safety and integrity of our systems

We do not sell, trade, or rent your information to third parties.

3. Data Storage & Retention

Image data processed via camera verification is not stored by default. Information that you voluntarily provide (e.g., reports or saved scans) may be retained securely for service history and user access.

4. Security

We employ industry-standard security practices, supported by Antigravity infrastructure, to help protect your information from unauthorized access, alteration, or misuse.

5. Your Rights & Choices

• Request access to data we hold about you
• Request corrections or updates
• Request deletion of your stored data (if any)
• Opt out of promotional communication

To exercise these rights, contact us through the support page.

6. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in technology or legal requirements. Updated versions will be posted on this page with a revised date.

Last updated: 2026-01-18